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14 Key Tips to Impress Your Very First Customer

14 Key Tips to Impress Your Very First Customer

When you finally get your very first customer, what is one thing you can do to make sure you impress them? Why does it work? These answers are prov

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When you finally get your very first customer, what is one thing you can do to make sure you impress them? Why does it work?

First customer meeting

These answers are provided by Young Entrepreneur Council (YEC), an inviting-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent almost every industry, generate billions of dollars in revenue each year, and create tens of thousands of jobs. Learn more at yec.co.

1. Know your data

Make sure you know your data. If this is your first customer, you need to take the time to fully understand them, their business, their needs, their shortcomings and more. To be honest, this advice applies to all clients, but especially your first client. When they bring something up, you will be able to respond intelligently, instead of saying, “I’ll go look at it.” It makes them see you as a partner and expert.

– Jason Azevedo, MRCA

2. Do what you say when you say you will do it

Your first customer understands that you are figuring things out and that there may be bumps along the way. They want to know the good and the bad; more importantly, they want to hear the bad directly from you, and they want to feel that you control the flow of information.

– Liam Leonard, DML Capital

3. Go the Extra Mile

Go the extra mile – or more! Show your passion for the job and your compassion for the client. In this dog-eating-dog world, people tend to think, “What does this mean for me?” so kindness and proactivity are rare to find. If you are sincere, you will shine. It’s never about impressing a customer; it’s more about genuinely caring for the client and the project, which in turn will lead to productivity and engagement.

– Daisy Jing, Banish

4. Follow up with them

After you get your first client, send a follow-up email. Sometimes just saying something like, “Thank you for taking the time to talk to me,” can go a long way toward strengthening a new customer relationship. It’s also a great way to provide any necessary follow-up information or additional resources. This is just one last little touch showing the customer that they are more than just a deal.

– Shu Saito, all filters

Use business documentation tools

5. Provide clear, comprehensive documentation

Having clear and comprehensive documentation goes a long way in impressing customers. Just create a document that includes a summary, your offer, terms and conditions and more. Such documentation can serve as a quick reference, making things easier for everyone. Meanwhile, it subtly emphasizes that you are a professional person and this is not your first rodeo.

– Blair Williams, member press

6. Focus on presentation

Presentation is everything. Whether it is a service or product, make sure that it is presented to the customer in the best possible way with good quality and courteous communication. Go the extra mile to make sure the customer’s needs are met and they are happy. Think about what you would like if you were the customer and what would make you recommend this product or service to others. – Benjamin Rojas, All in One SEO

7. Pay attention

Pay attention to them! Clients want to feel that they matter and that their time is well spent with you. Make contact with them as a person. Take time to understand where they come from and what their goals are. Once you have that understanding, it will be easier for you to achieve their goals and expectations, which will create customer loyalty.

– Mary Harcourt, CosmoGlo

8. Respond quickly

Reply quickly! Communication is the key to any good relationship. If your customer feels that you are coming back to them quickly and efficiently with answers, next steps or deliverables (or any setbacks or expectations clearly communicate), they are more likely to trust you and refer you out or re-appoint you.

– Jacob Tanur, Click Play Films

9. Deliver a quick win

Delivers a quick and substantial victory. Immediately set the tone with consistent and meaningful deliveries. This way you can show that you are more than just a good salesperson and that you are capable of producing real value. It works because they ultimately want a partner who can help them find blind spots, respond to opportunities, and contribute to their profit.

– Firas Kittaneh, Amerisleep Mattress

Punctual businessman

10. Be punctual

The first impression is the best impression, and you want to make sure that the first impression you give to your new client will be a positive one. Make sure you are always on time for meetings and always answer emails on time. It is also important to maintain a professional attitude while working with your clients.

– Kristin Kimberly Marquet, Marquet Media, LLC

11. Implement their feedback

One way to build a relationship with your very first customer is to encourage them to send you feedback. We have a program where we encourage our customers to send us feedback on our software so we can make improvements. If your business is brand new, there are probably a few things that need to be fixed. Listening to your first customers and making quick changes based on their thoughts will impress them.

– John Turner, SeedProd LLC

12. Be honest

Deliver what you suggest and be clear and honest in your communication, from beginning to end. Clarity and honesty go an incredibly long way, whether it’s your first or 40th client. So many entrepreneurs promise too much and then find that they make excuses or deliver work that does not hit the mark.

– Matthew Capala, Alphabetical

13. Immerse yourself in the project

They say tradition is what keeps customers happy, but honestly, I feel that immersion is more important. To delve deeper into the project, show that you are wholeheartedly interested in seeing how they succeed. If you are immersed, they will feel like they are getting A + service, which will impress them. It works because it “shows” above “tells”, and it wins hearts.

– Candice Georgiadis, Digital Day

14. Create a plan to meet their needs

The one thing you can do to impress your first client is to spend time with them, listen to all their needs and come up with a plan to address them. Some of their needs may not be available to work on yet, and you need to be honest with them about them. Nevertheless, you can include it in a plan.

– Baruch Labunski, Rank Secure

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