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3 changes to Google Merchant Center you may have missed

Earlier this quarter, Google announced a series of changes coming to Merchant Center that retailers should be aware of. Here is a summary.pause featu

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Earlier this quarter, Google announced a series of changes coming to Merchant Center that retailers should be aware of. Here is a summary.

pause feature. In April, Google announced a “pause” feature to pause ads. This gives merchants the ability to pause shopping ads without having to use the “out_of_stock” or “availability” attribute.

This was a necessary change because often the retailer is not looking to stop advertising completely, or that the product will be back available for purchase in the near term. As of 2023, improperly using the “availability” attribute may result in your ads being disapproved.

Availability dates for late-order and pre-order products. Later this month, all items with a “Late Order” or “Pre-Order” attribute will require a “Date Availability” to be specified when the item is available again in stock. This date could be up to a year in the future, and if it continues to do so, products may be rejected.

Shopping content is not supported. Google also announced that, as of this month, it has updated the Unsupported Shopping Content Policy to include a change in how motorized bikes are listed:

“Electric bikes of up to 25 km/h or 15.5 mph or less are still permitted. However, product listings for these electric bicycles are now required to expressly indicate the speed of the bike on the landing page and either the product title or description. If not Speed ​​is mentioned, the products violate our policy and will be rejected.”

Why do we care. While all of these changes are fairly small, failure to adhere to the new rules could result in products being discontinued. The ability to pause product ads was a nice touch beyond pre-required solutions.

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About the author

Greg Finn is the Director of Marketing for Cypress North, a company that offers digital marketing and web development. He is the co-host of Marketing O’Clock and has been in the digital marketing field for nearly 20 years. You can also find Greg on Twitter (Tweet embed) or LinkedIn.


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