5 Tips to Increase Your Online Store Sales

Your online store thrives on consistent, reliable sales. But there is always room for more! How can you increase your online store sales to be busi

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Your online store thrives on consistent, reliable sales. But there is always room for more! How can you increase your online store sales to be busier and more profitable than ever?

Online store video promotion

We’ve got you covered with 2022’s top tips to increase your online store sales.

1. Write compelling product descriptions

Your product description is your chance to separate your products from your competitors. Give the buyer an idea of ​​what the product really is. Use keywords to help you appear in search results. Do not just talk about product specifications. Help the reader to see what life will be like when they buy.

Generic product descriptions will not help you sell more. Instead, it’s time to dump her and move on.

2. Includes lots of product photos (and videos!)

For 93% of buyers, product photos are the most important deciding factor in purchasing an item. They build trust, especially if you capture multiple angles or uses of your products.

Give your buyer a better idea of ​​what they are buying. Take your own photos where possible instead of using your supplier’s stock photos. The more angles you can highlight – or better yet, show different ways people use them! – the more conversions you will earn.

3. Add reviews and testimonials

During the pandemic, e-commerce scams flourished. Online stores popped up overnight who were eager to take advantage of customers’ desperation because they were looking for products that were not available locally. Never before have online reviews and testimonials mattered so much.

Although pandemic conditions return to normal, consumers’ desire to shop online remains stronger than ever. Reviews and testimonials can help you build trust with customers who may be about to buy.

Reviews verified by sites like TrustPilot provide insight into real customers’ experiences. This way, only your real customers can leave reviews so you will not end up with spam ratings. Your customers can also get a better idea of ​​how your product really is from people who have used it.

4. Offer free delivery

Every e-commerce store owner knows that free shipping is not “free”. In fact, it can be quite expensive depending on the size and weight of the items you are selling. However, the Amazon mindset has taken over e-commerce and turned free shipping into an expectation.

In fact, studies show that 66% of customers expect free shipping on every purchase. In some cases, you can offer free delivery with a minimum purchase to ensure you do not erode your margins. But not offering free delivery at all can seriously hurt your sales and send your customers directly to your competitor.

5. Simplify the Checkout experience

If you have a high abandoned wagon rate, your payment process may get the blame. You work hard to attract traffic to your store – the last thing you want to do is lose your interested buyers. Simplifying the payment process can help you convert more buyers on the spot. Aim to gather only the most important information. Avoid requiring customers to create an account. And keep all the pay points on one page to streamline the process.

It exactly helps you to increase your online store sales with a simplified payment gateway. Explore our merchant services and see how we can help you run a more profitable business!


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