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Anatomy of a personal search

Buyers expect easy navigation, relevant search results, and personalized search experiences that remember their preferences and re-categorize products

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Buyers expect easy navigation, relevant search results, and personalized search experiences that remember their preferences and re-categorize products accordingly, especially for browsing during a session. Unfortunately in 2022, consumers still suffer from empty results, poor fit and are often directed in the wrong direction by their favorite brands.

If you are running an e-commerce site, your internal KPIs are likely to have a primary impact on positive consumer retention and acquisition and site revenue. All three inadvertently affect brand loyalty, and thus keep this cycle going.

Most of the online storefronts you run started with a passion for product and/or help solving a consumer problem. So, when improving the functionality of your site, how often do you work backwards by focusing your site search efforts and product discovery for your customer?

Being able to identify and implement the right AI-powered functions that support intentional search experiences will help your customers win, your brand’s positioning wins and make you look like the champion of product discovery.

Unleash magical experiences that boost online customer loyalty and better understand your site’s search engine capabilities. Continue your journey to become a champion in product discovery by mastering the three main areas of custom research: semantic understanding, SKU and 1:1 selection and segment-based personalization.

When you understand the anatomy of custom search, your search bar will be able to understand your customers. It is a win.

We are on a mission for #nomorenullresults

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About the author

Bloomreach is the world’s #1 business cloud, enabling brands to deliver highly personalized customer journeys, and feel the magic. It offers a suite of products that drive true personalization and the growth of digital commerce, including: discovery, search delivery and AI-driven marketing; Content, headless CMS rendering; Engage, deliver leading CDP and Marketing Automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-generating digital commerce experiences that transform on any channel and on every journey. For more information, visit Bloomreach.com.

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