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Bounce rate: what is it and how to improve it?

Bounce rate: what is it and how to improve it?

Surfing the internet is a daily occurrence for many. Do you need to double check the fact that you read on social media? Google it. Do you work fr

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Surfing the internet is a daily occurrence for many. Do you need to double check the fact that you read on social media? Google it. Do you work from home and need to research something? Look it up online.

Refusal percentage

Many people regularly browse through the day through websites just to pass the time. With over a billion websites, there are only seconds to grab their attention. If your site is unsuccessful in this, your site’s bounce rate may harm your overall ranking. The key is to improve the bounce rate.

But first we need to understand what it is before we can improve it.

What is a bounce rate?

Getting people to your site is only the first step. Once they are there, do they stay a little stuck or do they bounce right away? Whether the user reads text, fills out a form or buys a product, how long they stay on the page is important.

If the user immediately withdraws from a page, the site may get a hit in search engine rankings. A high bounce rate can also indicate content issues. Is it too mundane? Are the links broken? Consulting with the best web development companies can help improve the content.

Once you know that a page on your site has a high bounce rate, there are things you can do to improve it.

How to improve it

Keeping your site’s bounce rate low is important to maintain a high search engine ranking. The higher the ranking, the more visitors to your site. But how do you prevent those visitors from bouncing, thus increasing your bounce rate? This is a mystery.

A poorly designed website can be the cause of a high bounce rate. A site can be visually unattractive or difficult to navigate. Both are likely to cause an internet user to bounce and find another site.

In addition, if your site does not reach its goal, people will leave to find one that does. How do you keep visitors’ eyes on your site?

It can be as simple as adding visually pleasing content, such as YouTube videos. YouTube is a massive platform where you can find videos related to your site without creating your own videos. Rather use someone else’s content to enhance yours.

Since the internet is a visual medium at first, your site will have text on it. It is important to keep in mind that internet users generally have short attention spans. Therefore, you do not want to tie them with incessant paragraphs of text.

The line break can make or break your site’s bounce rate. One way to prevent visitors from being overwhelmed is to break up your text into a few sentences.

However, it is not just what they see that can make visitors leave suddenly. That is if they see it at all.

Take your site forever to load? If so, many internet users will push the back button and go to the next site in the search rankings.

This is something you want to avoid.

Keeping internet users engaged and active on your site is the best way to keep your bounce rate low.

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