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Convert Apple Search campaigns to a cost-per-click (CPT) pricing model

Apple Search users will soon notice a new campaign pricing type. CPT, or CPC is Apple's version of CPC, or CPC. It is calculated by dividing your to

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Apple Search users will soon notice a new campaign pricing type. CPT, or CPC is Apple’s version of CPC, or CPC. It is calculated by dividing your total spend by the number of clicks your ad received.

Apple search ads help people discover your app when they search in the App Store. Like traditional manual CPC ads:

  • You choose the maximum amount you’re willing to pay each time someone clicks or clicks on your ad
  • The actual amount you pay depends on what your nearest competitor is willing to pay for a click on their ad.

The current CPM model. Apple will phase out the current CPM, or CPM, once the transition to CPT is complete. The current CPM model charges your account for every thousand impressions of your ads – regardless of whether users click or click.

Apple Search users who promote their apps can create new campaigns in their account soon. New CPT campaigns will be automatically suspended.

When the transition begins, existing CPM campaigns will be suspended and new CPT campaigns will be published.

If you’d prefer not to create new CPT campaigns until Apple releases the update, keep an eye out for an announcement to avoid any delays in serving your ads.

As of now, there is no specific launch date for CPT campaigns.

Why do we careThe new CPT model mirrors the traditional CPC method that advertisers use in search results ads. This means that you can bid competitively without worrying about overpaying, and get more for your advertising money by only paying when the most interested people click on your ad.


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