Digital Transformation 101: What is digital transformation?

Opportunities in information and communication technology are evolving rapidly and business needs are changing as well. In this direction, organizat

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Opportunities in information and communication technology are evolving rapidly and business needs are changing as well. In this direction, organizations need to effectively implement digitization to provide more effective and efficient service and to ensure beneficiary satisfaction.

Digital transformation

Digitization has become increasingly important today as it makes the business process much more understandable, efficient and faster. As you grow your business with digital transformation and technology, it is also necessary to pay attention to security vulnerabilities. With digital transformation security, you can detect and prevent any risk, threat or attack.

According to a 2021 survey, about 60% of management search organizations indicated that they had implemented a digital transformation strategy, or at least strengthened their efforts to establish one due to the effects of the COVID 19-crisis. To make it sustainable, digital transformation must be approached systematically and holistically.

What is digital transformation?

Digital transformation can be defined as a general degree of digitization used in business operations rather than any depth of digital transformation. Digital transformation is the use of digital technologies to change the traditional business model and provide new revenue and value generating process.

Digital transformation is the execution of all kinds of business activities that need to be carried out in a sustainable manner within the company in electronic environments. It is a system that enhances the development of business, facilitates the follow-up of all activities and spreads the idea of ​​organized work within the company in an appropriate manner. Digital transformation always aims to deliver measurable value and take operations to new levels of efficiency and effectiveness.

What are the key benefits of digital transformation?

The benefits of digital transformation are constantly providing new opportunities for businesses to work better, improve collaboration and make business decisions based on objective data.

1. Strengthening co-operation between employees and departments

While the benefits of digital transformation are often acknowledged by business executives, the fundamental changes associated with digitization have an impact on the entire workforce, from the most basic employees to the most senior executives.

The key to a successful digital transformation is to establish strong communication with employees. Thus, the collaboration of the employees and departments that participated in the adaptation process of the enterprise in digital transformation will be much more developed than before.

The basic solutions of digitization enable employees to securely and easily access systems, collaborate on necessary documents and share data with each other without time or place constraints. These solutions strengthen collaboration between employees and departments and thus increase productivity.

2. Simplification of Human Resource Management

Another benefit of digital transformation is to manage human resources efficiently. Human Resource Management is a department that covers areas such as payroll management, leave management, employee performance, recruitment processes and careers. Thanks to digital transformation solutions, businesses can easily manage these human resource management processes regardless of time and place.

3. Ensure that important decisions are made based on objective data

The increasing prevalence of modern data analytics platforms and business analytics applications and the development of data collection tools are among the key factors of this transformation.

One of the most obvious benefits of digitization is the greater relevance of the data obtained. It is another benefit to support this meaningful data in making decisions that will have positive results in terms of business efficiency, resource use and customer satisfaction.

With the analytics applications provided by digital transformation, business owners, IT professionals, marketing managers and other business leaders enable them to make more efficient and objective data-based business decisions.

4. Improving work quality and productivity

One of the things that organizations need to be important to in business is productivity and business quality. While the increase in productivity and quality increases the quality of the work done, it also increases the commitment of the employees to the work.

Today, many companies work in areas such as production systems, business processes, workflow and employee training to increase productivity. Thanks to digital transformation, organizations can make these works easier.


Digital transformation makes both the point of reaching the customer from the digital environment and enabling the employees to handle their work faster than in the digital environment. Regardless of the size of your company, digital transformation offers development in many areas, provides the organization and structure, as well as reaching the customer and receiving feedback.


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