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Does Google search return fewer sitelinks

Google search appears to show fewer sitelinks in search results. Google will display up to six sitelinks per search result snippet, and now it appear

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Google search appears to show fewer sitelinks in search results. Google will display up to six sitelinks per search result snippet, and now it appears that Google is showing a maximum of four sitelinks and often only two sitelinks.

What are sitelinks? Sitelinks are links from the same domain that are grouped together within a web result. Google Search said it “analyses the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for” in search results.

What has changed. It looks like Google has changed to a vertical layout for large sitelinks and only shows up to 4 sitelinks. Even the example from Google’s help documentation shows six section links.

screenshots. Below are screenshots showing how to search for [tesla] Displays four sitelinks:

A year or so ago, the same search returned six sitelinks:

My site has always shown at least four sitelinks, and now I see it showing only two:

If you are looking for rusty bricks with a distance, [rusty brick]Google displays four:

Why do we care. Fewer sitelinks may result in less chance of clicking on Google search results. This may reduce site traffic from Google search and ultimately lead to lower revenue.

We’ve emailed Google to confirm its change and to learn more about why it changed.

Hat tip to this Reddit thread to find out.


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About the author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced search engine marketing topics. can follow Barry on Twitter here.

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