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Frequently Asked Questions About Google SEO Certification

Google's decision to offer a digital marketing certification, which includes search engine optimization (SEO), has left some amused. Others are confu

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Google’s decision to offer a digital marketing certification, which includes search engine optimization (SEO), has left some amused. Others are confused.

Meanwhile, some are rushing to obtain certification. But do you have to?

Unfortunately, many SEO professionals have been disappointed by what they have seen of the certification training so far. For example, Google gurus have been teaching nonsense about keyword density and word count. (Once this problematic slide was called up, Google quickly cleared it up.)

Whether you’re considering getting certified by Google, or hiring someone with a degree, here are some important questions to answer and things to evaluate.


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Does the person get SEO certification or complete the course?

short answer

In many cases, certification generally means that a person or user enrolls in and attends many courses.

Many certificate programs offer a certificate of completion after each course a person takes. Or a Certificate of Completion is awarded after a person has taken a set of courses. This reward system at least shows progress toward a seemingly greater goal: a degree in a subject or discipline.

In some certification programs, attendees must pass an exam to earn certification. It is relatively easy to pass some of these tests. Some are not so easy because teachers are trying to gauge whether an attendee has the real ability to be certified.

long answer

There are many types of certifications, including but not limited to:

  • SEO
  • Ease of use / UX (User Experience)
  • graceful
  • Interaction Design (IxD)
  • Human/Computer Interfaces (HCI)
  • User Interfaces (UI)
  • and so on

In some cases, classes may be a combination of continuing education classes. This certification process can provide greater trust value because the coursework appears to be accredited by a college or university.

Probably the most advanced route to a “certificate” is the least common: earning a degree in the subject or major. This path is not for everyone as it tends to be time consuming and expensive, especially with out-of-state or out-of-state tuition fees. In addition, one must apply and be accepted into an undergraduate or postgraduate programme.

This route is best for fans who are really passionate about the topic or discipline. However, people who choose this path can often become the best teachers for certification.

At the end of all these pathways, after all of the coursework, practice, homework, and exams, the person is awarded a certificate and usually a stamp showing that that person has passed the entire certification process.

The coordinated character of the image is supposed to convey confidence, authority and credibility. Here are some things to look for when evaluating an SEO certification program:

  • Quality of trainers: You should look for experienced, well-educated, and well-trained trainers. Just because a brand name is next to a person’s name does not automatically mean that a teacher is an expert. You want subject matter experts for classroom teaching.
  • Course quality: Look at the degree agenda to see what is being taught. Are you taught how to use a certification organization tool or kit? This is not necessarily an SEO certification. SEO professionals use a variety of tools. Ensure that the quality of the course is objective.
  • Completion vs Certificate: Are you awarded a completion or certification? Certificate programs that require passing a test or aptitude tests may be better than certificate programs that do not. On the other hand, as long as the subject matter experts are distinguished, completing a series of courses to earn a Certificate of Completion can be equally reliable and trustworthy.
  • Continuing education and training. Understand that an SEO certification is not the same as an SEO experience. Algorithm changes, appearance of search engine results pages (SERPs), volatility of search traffic, evolving technologies, etc. make SEO an ongoing (iterative) process.

So if you want to hire or contract a qualified search engine optimizer, don’t use the certification as a qualification factor only. Please consider continuing education, training and experience.

What about unethical SEO and ethical SEO?

short answer

This is a topic that Google has overlooked. Currently, anyone can get a Google SEO certification. Therefore, an SEO certification does not guarantee that an SEO professional will follow all of Google’s guidelines and best practices.

long answer

I know. Many SEO professionals want to bypass this topic. Many SEO professionals believe that we You have I have long since moved past this topic. The moral versus immoral debate is the proverbial elephant in the room.

Ethical SEO It means following all the rules set forth by web search engines. This type of SEO professional is considered an ethical SEO professional.

Unethical SEO It includes several methods that do not follow the rules and guidelines set by web search engines. These unethical methods are usually used to get higher rankings faster than ethical methods. Companies that apply unethical SEO tactics may feel that the risk of search engine spam is worth capturing.

Classification is not a strict classification. Usually there are shades of gray.

For example, ethical SEO may not spam search engines but will follow a usability/user experience rule that differs from what search engines recommend. Unethical SEOs may follow most of the rules but they honestly differ and ignore one or two guidelines. In the end, ethical SEOs are often in the eye of the beholder.

As mentioned earlier, I don’t think the folks at Google have fully thought about this certification process. If Google really wants its SEO certification program to communicate trust, credibility, and authority, it should look at the different types of SEO methodologies. It may help to talk to the Spam Department and the search quality ratings.

Can Google Succeed in Getting SEO Certification?

short answer

Google can get some benefits from earning SEO certification. Currently, list search and evaluation is not commonly taught in schools from elementary school to university. People still think that search engine optimization is only optimized for search engines rather than people who use search engines.

As long as these conditions persist, I believe Google can have some success.

long answer

What would be better? If Google offered a testimonial about how best to use its arsenal of search tools.

If Google can provide the seals of approval for Google Analytics and Google Ads, why not provide a similar certification for using the available Google search tools? What can SEOs and other professionals learn from each of these search tools? How can people connect the best Google search tools to different products like Google Analytics?

How about searching for images? Video search? How can both beginners and experts create an XML sitemap for images? XML video sitemap? I can see many how-to items in the course agendas that lead to practical exercises and test questions.

This type of certification can be much more useful for SEO beginners, professionals, and other types of web professionals.

What will I do as an SEO professional?

I will likely attend certification courses for a number of reasons.

For credibility? naturally.

But I will also rate the quality of the information provided. After all, Google is not the only search engine. I’d rather have a broader perspective on SEO than just focus on one search engine.


The opinions expressed in this article are those of the guest author and not necessarily those of the search engine. Staff authors are listed here.


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About the author

Shari Thoreau is the founder and director of SEO at Omni Marketing Interactive Omni Marketing Interactive and author of the books vision search engine And the When search meets web usability. Shari is currently a contributing editor for ASLIB Journal of Information Management. She has also served on the Board of Directors of the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA).

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