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Google Ads error inflating some CPC for campaigns outside the US

The company published a bug of some sort affecting Google Ads on "a subset of campaigns outside the US" where CPC amounts are incorrectly inflated.not

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The company published a bug of some sort affecting Google Ads on “a subset of campaigns outside the US” where CPC amounts are incorrectly inflated.

notice. Google posted this notice about 30 minutes ago:

We are aware of an issue with Google Ads that affects an important subset of users. We will provide an update by May 25, 2022, 1:00 AM UTC, detailing when we expect the issue to be resolved. Please note that this resolution time is an estimate and may change. We understand that a subset of campaigns outside the US have been affected by a technical issue that incorrectly inflates CPC. We are working to solve this problem.

See the inflated costs. If you’re seeing inflated CPCs and costs on your campaigns outside the US, don’t worry, Google is aware and is working on a fix.

It’s not clear if this is a reporting issue or an issue affecting your budgets. Either way, you should ask for refunds after we learn more about the underlying issues.

The fix is ​​coming. Google hasn’t posted an estimated time of when this issue will be resolved, but Google will make it available and update it within 12 hours or so.

Why do we care. If you’re running campaigns outside the US and have noticed CPC inflation, you’re not alone. Google understands the problem and will work to fix it – so don’t panic. Stay tuned as we provide more updates as they come in.

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About the author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced search engine marketing topics. can follow Barry on Twitter here.


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