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Google announces automatic status opt-out

Later this month, Google will roll out a change to the status attribute for shopping ads. If you are a retailer, your products may be disapproved if

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Later this month, Google will roll out a change to the status attribute for shopping ads. If you are a retailer, your products may be disapproved if you have an incorrect referral group.

The status attribute tells potential shoppers about the status of the product you’re selling. Currently, there are three conditional attributes:

New products do not require a condition setting, while used and refurbished items do.

What will this affect? All Shopping accounts will be automatically selected to use automatic status updates. This important attribute is used to improve Google search results, and will use your landing page information to help keep your data (products) more accurate and up-to-date.

At the moment, there is no information on whether Google will start requiring the condition to be added for new items, or if the change will only affect items for which the condition is already set.

Kirk Williams From Zato Marketing adds, “I don’t really see this as a TBH negative thing, since the condition is something that should be set correctly on the PDP (Product Description Page) anyway, so if it isn’t already…fix it anyway. But I always care when I see the phrase “All accounts will be enabled!”

Why do we care: Automatic updates can be a hassle for brands and marketers if they impact performance, cost, or visibility. However, this update appears to be more helpful than harmful, and was created to help retailers update their product information without the trouble of adjusting each individual item.


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About the author

Nicole Farley is an editor at Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacks.

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