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Google releases several updates to Ads Manager

Google releases several updates to Ads Manager

what's new. There are quite a few new features and updates in Google Ads Manager that advertisers should be awar

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what’s new. There are quite a few new features and updates in Google Ads Manager that advertisers should be aware of. The newly released updates are:

  • PPID Time-to-Live (TTL) extension is now 90 to 180 days
  • Optimized pricing to reflect the value of the inventory. It can be disabled via your network settings
  • Rename Facebooks to Meta. Publishers will now see ‘meta’ in all references in Ads Manager
  • Updated ads video protection experiences. It’s now called “Block Off-Stream Video Ads”
  • Troubleshoot transparency files for MCM publishers. Google aims to complete the SupplyChain Object update for MCM Manage Inventory publishers by the end of June
  • GA4 Web Data Integration Now Available in Open Beta
  • Bid Refusal Reason updates in reporting and data transmission. More details are added to ‘Reason for Bid Rejection’ in both reporting and data transmission to be more specific about scenarios that lead to bid losses.
  • WebView Ads API is now available to unlock monetization opportunities

almost. The following updates are in progress, although Google has not given us a release date.

  • Active display scaling updates
  • Force app-ads.txt file for CTV repository
  • Query migration for historical Ad Exchange report type queries
  • Header bids in payout groups (beta)

Find out more. You can view Google’s release notes here.

Why do we care. Google releases a lot of new features, updates, and tweaks to advertise – often without notice. Being aware of these changes allows us to decide which ones are right for us and how/when we implement them.


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About the author

Nicole Farley is an editor at Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacks.

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