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Google Search Console adds a filter for the appearance of translated search results

Google Search Console has added "Translated results" to the search appearance filter in today's performance reports. This filter allows you to dig in

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Google Search Console has added “Translated results” to the search appearance filter in today’s performance reports. This filter allows you to dig in to see how searchers who get translated results interact with your content in Google search.

How to access this filter. You can access this filter by logging into Google Search Console, clicking on the Performance report, clicking on the “+New” filter and choosing a search appearance for “Translated results.” Here is a screenshot of how to access the filter:

Translated results report. This report will break down the queries, pages, countries, devices, etc. that these searchers use when they find your content in a Google search. Again, when you filter by “Translated Results”, this will filter the report to show you only those who got translated results. Here is a screenshot of this report:

More on the translated results. The researchers who see translated results will most likely be people who reside somewhere in India and speak Indonesian, Hindi, Kannada, Malayalam, Tamil and Telugu. Google will automatically translate the title and description link that appears in the search results for your site snippet. When that user clicks on the result, Google Translate will likely translate your page as well.

We covered this in more detail when Google released its help document about translated results last year.

As we’ve covered there, the help document for Translated Results explains how Google can automatically translate search results snippets from the language they’re written in, into the language of the Google search results page. “Sometimes Google may translate the title link and excerpt from the search result for results that are not in the language of the search query,” Google said. Google said it does so because “a translated result is a feature of Google search that enables users to view results from other languages ​​in their own language, and can help publishers reach a larger audience.”

These translated results work with the Indonesian, Hindi, Kannada, Malayalam, Tamil and Telugu languages ​​at the time of this story’s publication. It should only be available on mobile devices with any browser that supports Google search.

After the user clicks on the translated search result link, Google said that “all further user interaction with the page is through Google Translate”. Google said you can opt out of this with the meta robots notranslate tag. Here are more details about opting in or out of translated results.

Brodie Clark was the first to discover this and wrote, “A new search appearance filter has appeared in Google Search Console this month titled ‘Translated Results.’ The filter relates to instances where Google has translated the title link and snippet of a webpage within a search.”

Why do we care. Google now gives us an idea of ​​how these searchers interact with our site through a Google search. We can see what they are looking for, what pages they are accessing, on what dates, what devices, and from what country.

More data and more ideas helps us as site owners, publishers, content writers, and SEOs.


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About the author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced search engine marketing topics. can follow Barry on Twitter here.

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