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Google Search Console test comparison feature in performance reports

Google Search Console test comparison feature in performance reports

Google is testing a new comparison feature in the Search Console Performance Report. This compare feature seems

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Google is testing a new comparison feature in the Search Console Performance Report. This compare feature seems to let you compare by query or pages via clicks, impressions, and other metrics.

what it looks like. Andrew Shutland subscriber Screenshots of this on Twitter showing how the compare feature allows you to put two parameters or strings and compare them to each other. In this example, it compares queries containing ‘new’ queries against queries containing ‘tool’.

Here is the comparison tool:

This is the report that is generated after applying these parameters:

beta. This may be an experimental feature because I cannot replicate it at all in any of my Search Console accounts. It’s great to see Google testing out a more advanced reporting feature in Search Console, and we hope this is a sign that this will reach more Search Console users in the near future.

Why do we care. It is always useful to add more advanced reporting features that can help you analyze your site’s performance in Google search. Being able to dig into specific queries and compare each other, or dig into specific pages and compare one to another, can be very helpful in correcting SEO issues.


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About the author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced search engine marketing topics. can follow Barry on Twitter here.

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