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Google test new featured snippet layouts

Google test new featured snippet layouts

Google recently tested new formats, layouts, and interfaces for slotting featured snippets in search results. G

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Google recently tested new formats, layouts, and interfaces for slotting featured snippets in search results. Generally, Google only shows one source for a featured snippet, but since 2018, Google sometimes shows a multifaceted featured snippet for some queries.

Many featured excerpts. Google is testing displaying many featured snippets, more than one, and more than two – but up to four different featured snippets. Here are some of the tests that William Alvarez has spotted Twitter And Brody Clark Twitter – Show this in action.

Featured Google Snippets Card Style
Block and display Google’s featured snippets

Why do we care. Generally, Google will only show one site or one source for a featured snippet. But when Google starts showing two or more sources in the featured snippet position – a “position zero” site – this can change the value of that position to site owners and SEO.

These interface tests are worth watching because featured snippet position is generally required to be achieved by most SEOs and site owners. Changing the layout, and showing more than one featured snippet, can affect the click rate on that placement, and ultimately the traffic and conversions generated by Google search.


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About the author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced search engine marketing topics. can follow Barry on Twitter here.

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