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How to manage and edit your Google Business Profile from Google Search

Claiming and improving your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results.Sev

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Claiming and improving your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results.

Several changes have been made to Google’s local listings program in the past year, including an improved functionality to manage your Google Business Profile directly from Google Search.

People have been able to manage your Business Profile from Google Search since 2017. But the features and functions of managing and editing your Business Profile in Search have proliferated in recent months.

However, many business owners do not realize that this management feature is an option. Or they are confused about how to navigate this new way of managing their profiles.

it’s a problem. Especially because Google Wants Merchants to adopt Google search as the way to go to management bone Google Business Profiles.

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Since the majority of companies with Google Business Profiles only have one site, Google recommends managing their site directly from Google Search vs. Business Profile Manager.

If you’ve been in your business profile manager recently, you’ve likely noticed the blue prompt that encourages you to try managing your business profile directly from search.

If you have more than 100 companies in one account, you will not be able to manage Google Business Profiles through search. You’ll need to manage it the old-fashioned way – with a business profile manager.

Once your business profile is verified, you can manage your profile directly from Google search – but it can take up to 14 days before you get that option. (Hopefully, Google will address this issue so that single-site businesses can immediately start managing their profile from Google Search after verification.) However, as of now, you can use Business Profile Manager to manage your profile until you’re able to manage it in Google Search. .

I love how easy it is to manage my business profiles in Business Profile Manager.

But Google is making a concerted effort to get single-site merchants to use Google Search to manage profiles instead of a profile manager. This is where the confusion and more help and instructions are needed.

To get started, make sure you’re signed in to the Google account you use to manage your business profile.

Next, go to Google and search for a file exactly Business name (you may need to add your city), or you can also search for “My Business”.

If you are Act You have more than one profile and need to manage a specific business profile, click View profile.

You should see your company info card on the right side and the Manage Business Profile section on the left.

In the management section of the search, you will see two main items: menu and chips.

The menu allows you to perform the main function of managing your Google Business Profile. This is where you can make the most edits to your profile, add updates, include products and services, etc.

You will also find any updates and changes The Google to your profile based on information it finds online – or from modifications suggested by the user.

Below is a brief description of each section of the menu:

Edit profile

What you can do:

  • Edit business information – hours, contact information, website URL, and other details.
  • Adding and deleting products and services.
  • Upload photos and videos.


This is where you can check your Google Business Profile insights, add photos, get a short URL, request feedback from customers, create posts, and more.


You can see and respond to reviews, see information about incoming calls, view and reply to messages/chat and answer questions people ask in Q&A.


You will also see several ‘chips’ in the Business Profile Management section. Chips allow you to do a variety of other things to help improve and improve your profile.

Your chips may look different from another dealer’s chips. Look at the different chips available to you and see what they allow you to do.

For example, if you click on the “Add an exterior image” slide, you’ll easily be able to upload an image of the exterior of your storefront or office building.

Use these chips to maximize and improve your Google Business Profile.

What if Google changes your Google Business Profile information?

Google collects information from a variety of sources:

  • Third party sources they contract with.
  • User suggested modifications.
  • Amnesty International.
  • Other online resources (eg, government databases, online directories/citation sites, company website, information you receive from people answering “know where” questions).

Google often checks the information in your business profile and compares it to what they find online. If they find inconsistencies, they may decide that your information is incorrect and change the information on your Google Business Profile.

If Google changes the information on your Business Profile, you will receive an email alerting you that the information has been changed.

You will then need to go to Google search and look at the different areas in the menu section of your profile and look for an area highlighted in blue. There you will see the changes that Google has made to your profile.

If the changed information is correct, you can simply click on the accept link.

Did Google get it wrong? If the changes are wrong, click on the section you want to modify (or correct), and you will see a pencil icon. You can then edit the information. Remember to hit the save button.

It is important that you frequently check your Business Profile to ensure that incorrect changes are not made to your Business Profile.

Managing your search profile is the way to go

Yes, there is a bit of a learning curve. But once you get used to this new interface, you will most likely enjoy its ease of use and functionality. I only expect Google to add more features in the coming months.

The opinions expressed in this article are those of the guest author and not necessarily those of the search engine. Staff authors are listed here.

New in search engine land

About the author

Sherry Bonelli, Early Digital Marketing Owner, is a Search Engine Optimization (SEO) and Digital Marketing Specialist with over 23 years of experience. Her digital marketing agency, Early Bird Digital Marketing, serves clients across the country. Sherry is a Google Business Profile Gold Product Expert and a columnist for leading marketing websites such as Search Engine Journal, Search Engine Land, Moz, Adweek, etc. It was awarded the SEO of the Year 2018 by Search Engine Land. She is an acknowledged presenter and speaker at digital marketing conferences, podcasts, and webinars such as Traffic & Conversion Summit (2018, 2019, 2021), State of Search, Digital Marketer, SCORE, MOZ, Edge of the Web, Local Marketing Institute, Midwest Digital Marketing Conference Channels Marketing, etc. Sherry has a master’s degree in Internet Marketing. She is also a LinkedIn education educator, teaching assistant at several colleges and universities and host of the Marketing Plan Podcast. You can find out more information by visiting Early Digital Marketing.


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