How to secure large customers while working from home

For small, remote companies, acquiring large customers can be a challenging task. The fact is, though, that it can certainly be done. If you want t

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For small, remote companies, acquiring large customers can be a challenging task. The fact is, though, that it can certainly be done. If you want to know how to win the biggest customers for your small business, you are in the right place.

Read on to learn all the tips and tricks you can use to secure large customers and turn your small business into a driving force.

Talk to a great customer
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1. Make your business stand out from the competition

If your small business is operating in a niche with numerous competitors, you can not offer the same things as them and expect to win hearts. So, the first thing you need to focus on is separating yourself from your competitors. You can do this by developing a unique value proposition.

One of the best examples of a unique value proposition is Akvinta Vodka, which has emerged as an alternative to some of the biggest vodka brands, such as Smirnoff and Stoli. During its early days, however, it struggled to make an impact on the vodka market.

Over time, however, its reputation grew as it marketed itself as a vodka brand that added no chemicals or impurities to its product.

2. Woo customers with amazing web design

The biggest customers will form impressions about your business based on several things – your business website is one of them. That’s why it’s important to invest in professional web design services and create a website that looks classy and sophisticated. Simply put, a website that looks sophisticated is one that gives the illusion of size.

So, if you want your business to look bigger than it really is, high quality website design is essential.

You can either choose to hire a reputable web design company to do the work or recruit a freelancer. Who you rent depends entirely on your budget. We recommend not cutting corners when it comes to web design. In addition to ensuring that your website looks and responds well, you also need to make sure that it has engaging and engaging content.

There are far too many small business websites that look more like sales brochures than websites. So, create your website with informative content like blogs.

3. Show the ease of doing business with you

Your small business’s product may be unmatched in terms of quality, but the biggest customers will not simply judge your business by its products. They will also analyze what it is like to do business with your company. Quite simply, the easier it is to do business with you, the greater your chances of intervening in the big names.

Let’s take a closer look at this point through an example. Imagine a customer buying your products but experiencing problems after a few days. At this point, the customer will expect your company to provide full support to resolve the issues as quickly as possible.

In such a scenario, if your company fails to provide appropriate support to the customer, the customer is likely to put an end to all business ties with your company. This is when customer service around the clock plays a critical role in securing (large) customers. Virtual receptionist like www.virtualheadquarters.com can meet your clients’ needs 24/7, easily.

E-commerce business operational
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4. Reveal the story behind your business

People are naturally fascinated by stories. This is why you should project your business in front of prospective clients as not only a company founded by investment, but also as a story of hard work and perseverance.

Some of the things you can touch on include how your business is a product of your dreams and aspirations and how it treats its employees.

Telling stories to prospective clients is a great way to build a human connection. It facilitates trust, which is one of the most important things in business. It is also important to remember to tell honest and authentic stories. Never exaggerate or lie about who you are or what your business has to offer.

5. Identify prospective clients’ pain points and potential solutions

Your potential clients may have certain weaknesses or pain points that they are not aware of. This is where your business can play a crucial role in identifying what those weaknesses are.

Once you have identified those weaknesses, let the customers know. It can help a lot to convince prospective customers about your business’ ability to fix problems. After all, if you can not identify the problems, how can you expect to find the solutions?

They then offer solutions that can solve their problems effectively. Your business can either solve customers’ problems through the products and / or services it offers.

If you manage to convince potential customers that your business is the right choice to put an end to their pain points, it is very likely that they will want to enter into an agreement with you.

6. Make the most of social media

There is currently no better marketing platform on the planet than social media. So, before you start looking for clients, it is important that you set up your social media profiles for success.

In addition to creating business accounts on all major social media platforms like Facebook, Instagram and Twitter, you also need to focus on lesser known platforms that can benefit your business.

During the account creation process on the respective platforms, make sure that you write accurate descriptions of your business. Keep the brand elements in mind during account creation, and make sure they stay consistent across different platforms. Also include the right keywords – it will help your business become more discoverable on social media.

Last but not least, develop a consistent placement frequency. Inconsistent placement can create a bad impression in customers’ minds.

Productive businessman meets online
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Remote entrepreneurs will definitely find it difficult to work with the biggest clients in their niche. However, by putting into practice the tips we shared in this article, you can definitely hope to attract the big names to your business. Sure, there will be a lot of rejections, but you just need that one big thing to give your business the boost it needs to get bigger.

The most important thing is to be persistent and to constantly evaluate your business’s strengths and weaknesses. This will help your business to improve and it will allow to make a good first impression in the minds of potential customers.


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