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Microsoft Bing drops anonymous sitemap submission due to spam issues

Fabrice Canel of Microsoft Bing announced today that Microsoft Bing will not accept XML sitemaps sent anonymously through HTTP requests. The reason w

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Fabrice Canel of Microsoft Bing announced today that Microsoft Bing will not accept XML sitemaps sent anonymously through HTTP requests. The reason why Bing will no longer allow you to provide an anonymous sitemap is because of abuse by spammers.

How does anonymous sitemap submission work? Microsoft clarified that since XML sitemaps were created with Bing, Bing allowed anonymous submission through the use of an HTTP request, such as http://www.bing.com/ping?sitemap=http%3A%2F%2Fwww.example.com/sitemap. xml.

It is no longer supported. Microsoft is eliminating the HTTP request for anonymous submission of sitemaps as of today, May 13, 2022. Fabrice Canel writes that Microsoft Bing “eliminates the ability to submit anonymous sitemaps starting today.”

Why go away. SEO and search spammers abuse the use of anonymous rendering of sitemaps, and therefore, Microsoft will no longer support this. “Recent reviews have shown that it has often been subject to abuse by spammers,” Fabrice Cannell wrote.

How to submit a sitemap to Bing. You can still submit your sitemaps using a robots.txt file on your domain name and/or through Bing Webmaster Tools.

  • robots.txt file: Add a reference to your sitemap in the robots.txt file in the root of the host to inform all search engines. Example: Sitemap: http://www.example.org/sitemap.xml

Don’t forget IndexNow. Of course Microsoft Bing still likes that you send content to them using IndexNow, so you have that as an additional and complementary option.

Why do we care. If you are using the anonymous XML sitemap option for your site with HTTP requests, be aware that it will stop working sometime today. Go to use robots.txt file or Bing Webmaster Tools to submit your sitemap from now on.


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About the author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced search engine marketing topics. can follow Barry on Twitter here.

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