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Microsoft will perform advertiser identity verification

Microsoft will perform advertiser identity verification

To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verificati

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To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program.

Threats escalate. The pandemic has changed the way many companies serve consumers and their transactions online. Not surprisingly, this also causes an increased presence of scams and scams. To eliminate these efforts, Microsoft offers advertisers identity verification software.

release. A Microsoft spokesperson told us, “We’ve already been doing limited testing several months ago. This next phase will expand to a small number of countries and sectors, but the mass release (intensification and timing) is still being determined. In the future, we’ll enable all advertisers to proactively verify, but at Right now, we’re getting involved.”

The program will be available in Australia, Brazil, Canada, France, Germany, India, the Netherlands, Poland, Mexico, Spain, Sweden, Switzerland, Ukraine, the United Kingdom, and the United States.

Facebook recently implemented a two-factor authentication program to help protect user accounts. Google also has its own required verification program in which users have 30 days to start and complete work.

How it works. Microsoft has taken steps to ensure that the identity verification process is simple and automated. Advertisers will use government-issued personal identification documents embedded with photographs or work-related documents issued by the appropriate regulatory authorities to complete the process.

Microsoft Advertising will request advertiser identity verification for one or more of your accounts via email. You will have 30 days from receipt to complete verification related tasks.

What does Microsoft say? In a blog post released today, Microsoft’s Neha Garg and Sandeep Krishnan said: “This is one of our key investments to enhance digital ad security, which we hope to achieve in partnership with our advertisers. We encourage all of our advertisers to complete this process to combat misleading ads and deter bad actors. We will continue to use Our machine learning algorithms and systems combined with the domain knowledge of our human experts to further enhance this program.”

When the searcher displays the advertisers’ details, they will see the following information.

Identity verification help. You can read the official help documentation here.

Why do we care. Microsoft advertisers must complete verification requirements as soon as possible to avoid interruptions in serving their ads.


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About the author

Nicole Farley is an editor at Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacks.

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