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New design for Google News under test

Google is testing a new version of the Google News portal at news.google.com. It's a limited path, which I could only bring up once in Safari private

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Google is testing a new version of the Google News portal at news.google.com. It’s a limited path, which I could only bring up once in Safari private mode, but then lost it. The new home page is more visible, brings the left side navigation menu to the top and generally cleans up the look of the home page.

what it looks like. Here is a screenshot of the top of the page that I was able to take when I saw the test – you can click on it to make it bigger:

This is the bottom of the page, again, you can click on it to make it bigger:

When will you see it? Again, this is just a test, just an experiment, Google is working to see if those in this test group like the new Google News design and whether the responses they expect from the new design are positive or negative. Google is constantly testing new user interfaces across all of its platforms, so this should come as no surprise.

Why do we care. When Google releases a new design or user interface in Google Search or Google News, it can affect people’s appearances and clicks on their website. So consider these UI tests when understanding any risks or rewards you may see in the future with Google News interface changes.

Again, this is just a test – it’s hard to know if and when this new design will start working.


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About the author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced search engine marketing topics. can follow Barry on Twitter here.

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