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Off-site SEO: How to Optimize Your Anchor Text Strategy for the Best Results

Off-site SEO: How to Optimize Your Anchor Text Strategy for the Best Results

When creating your anchor text, there is a wall of text of the things you should avoid. If your goal is to dominate SEO, start a winning strategy usi

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When creating your anchor text, there is a wall of text of the things you should avoid.

If your goal is to dominate SEO, start a winning strategy using anchor text.

Context matters for search engines, so give them an image with the right anchor text.

What is anchor text?

Off-site SEO How to Optimize Your Anchor Text Strategy for Best Results

Anchor text is one of the most powerful tools in link building services. You can recognize it as the interactive part of a link on a web page.

Placement matters, and tagged or underlined text is one of many ways to show an anchor text. If it succeeds in drawing your attention to click on it, then the webmaster has done their job.

Impact on SEO

Despite its usefulness, anchor text is one of the most underused areas of SEO. The biggest reverse UNO of SEO marketing is a competitor’s ability to improve their anchor text strategy.

You can soar past other sites by simply paying attention to their mistakes and minimizing your own. To achieve maximum SEO impact, you need to be willing to emphasize about the details with anchor text.

Anchor text types

Tagged, nude, image and exact match are some of the different anchor text types. There are even hybrids like trademark / keyword anchor texts that combine personal branding with a target keyword.

Each type will perform differently based on the type of website or SEO strategy. Try to learn the strengths of all anchor text types along with any of their weaknesses.

Make improvements

You can enhance your anchor text links by creating a natural flow. If it looks out of place, the reader will be less likely to click on it.

There’s a fine line between spam and an interesting distraction, and it only takes one bad anchor text to ruin a page.

Keep everything relevant and match the link text to the content for which it is intended. Even if it’s a mistake, bad linking is a great way to downgrade a page in the SEO rankings.

Tips and tricks

Optimized keywords in anchor text fit together like ice cream and cake. It’s a beautiful combination, and one that helps a ton with built-in links.

For a boost to internal links, use the page’s primary keyword in the most natural way for your anchor text. If this is not possible, a variation of the keyword should be the next choice.

Another tip is to prepare your anchor text for SEO rather than having anchor text dictate your SEO. Relevance is still a big thing with any modern search engine, so every little bit counts.

This means that a page may be perfect in your eyes, but still fail the Google eyeball text. Make adjustments as needed by keeping abreast of any major SEO changes that will affect your anchor text.

To get it right

Your winning formula for SEO success depends on your anchor text usage. Learn from your mistakes by rolling out the knowledge in a better strategy. Your competitors are always growing, so make it a point to stay ahead.

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Writer: Lola Bailey

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