HomeTechnology & Gadgets

Real-time metrics in Google Universal Analytics are now “in the last 5 minutes”

Google has updated the title it uses for real-time analytics in Universal Analytics 3 to read "In the last 5 minutes". Previously this section was ti

Why you should give Google Analytics 4 a chance
Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more
How to Track User Behavior with Google Analytics

This post may contain affiliate links, which means that I may earn a commission if you click on the link & sign-up or make a purchase. You will NOT be charged extra for using the link, but it goes a long way in supporting this blog. I only recommend products or services that I have personally used or believe will add value to my readers.

Google has updated the title it uses for real-time analytics in Universal Analytics 3 to read “In the last 5 minutes”. Previously this section was titled “Now” but with the introduction of Google Analytics 4, Google wanted to make the title more specific to what both were actually showing.

In the last 5 minutes. The Google Realtime Metrics title has been updated to say “In the last 5 minutes” to more accurately describe what UA3 realtime benchmarks are actually showing. Here is a screenshot of the new address:

Previously, it would have sounded like this to say “now” – which is not really now but in the last 5 minutes.

Why the change. We believe that Google made this change to help explain why UA3 real-time metrics differ from GA4 real-time metrics. UA3 real-time metrics are based on the last five minutes, while GA4 real-time metrics are based on the last thirty minutes.

Why do we care. When you see this change, don’t worry, you’re not alone – we’ve all seen this address change. But rest assured, Universal Analytics 3’s real-time metrics haven’t changed. Google makes it clear that UA3 measures the last 5 minutes and GA4 measures the last 30 minutes.

Keep in mind that UA3 and GA4 also measure traffic differently – so even if they both look at the past five minutes, it will show different numbers.


New in search engine land

About the author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced search engine marketing topics. can follow Barry on Twitter here.

COMMENTS

WORDPRESS: 0
    error: Content is protected !!