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The internet has become a major playground for modern businesses that use digital methods of doing business. With thousands of gigabytes tr

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The internet has become a major playground for modern businesses that use digital methods of doing business. With thousands of gigabytes traveling through the web, businesses are building their websites, online stores and social media accounts to create an ever-growing web presence and reach out to new customers.

In the modern business environment, we observe various factors that stimulate progress in the market and help the best players to outperform competitors. Before the development of information technology, the most successful businesses maintained a stranglehold in their niche: reliable connections and superior resources left little room for maneuver for newcomers to catch up with the old-fashioned ones.

On the internet, the playing field is a bit more level. Clever technological solutions and full utilization of available public information make competitors more transparent. Technology-savvy companies that know how to harness the power of data abundance will find ways to capture the attention of new customers and give the most successful businesses a run for their money.

Discoverability is an essential component of a thriving company. The popularity of successful brands is reflected in their position in the listing on the search engines. When a potential customer searches for a product, the keywords written in the query lead to the most popular companies offering those products. Search engine positioning shows the discoverability of a company – an excellent measure of its success.

But these rules can be manipulated. In this article, we will discuss search engine optimization (SEO), its role in a business environment, and how collecting public data can help companies with SEO competitor analysis. Understanding additional tools and knowing what a proxy server is will help us better understand the process of web scraping, what makes it effective and how it helps to analyze the SEO of other players in the market.

To learn more about proxy servers, check out Smartproxy – a great proxy server provider that provides educational blogging articles for users who want to benefit from these servers. We will talk more about it as we dive deeper into web scraping and its role in web scraping for SEO competitor analysis.

Why is web scraping important for businesses?

The modern internet is built on the free movement of information. While repeating some pieces of data on the web, the collection of all the possible samples helps us to draw the most accurate conclusions that are useful for analysis.

Of course, valuable information can be obtained and processed by real users – we simply visit the website and go over the information displayed on the browser. However, when the amount of useful data becomes overwhelming, we need technological solutions for automated collection and analysis of extracted information.

To achieve these goals, we use web scraping and analytics bots that go to selected websites, download their HTML code and run it through the analytics process to sort it into a readable format ready for analysis.

Companies use web scraping to get a fresh stream of public information and a better understanding of their market and the entire digital business environment. Such tactics are commonly used to find advertisers for digital marketing campaigns or to track down competitors to monitor changes on their websites and gather price intelligence.

Having a clear vision of strategies used by other players in the marketplace helps businesses make quick adjustments to stay ahead of the curve and outperform other companies.

How do we use web scraping for SEO?

We can identify the most important competitors by scraping search engines and their organic search results. This way, we can track down successful companies and take a look at their strategies to discover what keywords they are using in their blogs to generate backlinks to the site and the products offered.

Businesses with the best findability will use the best keywords, enabling us to draw inspiration from their strategy. Companies that do not appear in the search can also be studied to avoid mistakes they make.

Do not forget about proxy servers!

Web scraping is a fairly simple process. Most internet users with minimal programming knowledge can start writing code that automates information extraction. However, when we start targeting competitors and search engines that are sensitive to an unusual amount of data requests. An uncontrolled connection may result in a ban on your IP address. To avoid such serious consequences and eliminate threats to our network identity, never use your primary IP – choose a proxy server instead.

Search engines are extremely sensitive to web scrapers, so if we want to continue web scraping for SEO competitor analysis, the assistance of legitimate proxy providers provides rotating proxy servers that cycle at selected intervals to prevent suspicion from being lured to a single address.

Find business-oriented suppliers and compare their offers to find a quote with an affordable price that matches your workload. With excellent proxy IPs on your side, you can focus on improving your strategy instead of stressing about disruptive technical aspects.

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