The 4 Common E-Commerce Mistakes to Avoid

The 4 Common E-Commerce Mistakes to Avoid

There are a number of things that need to be done to have a successful e-commerce site. You need to worry about the conversion rate and make sure yo

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There are a number of things that need to be done to have a successful e-commerce site. You need to worry about the conversion rate and make sure your traffic is always growing. It’s an ongoing struggle to make sure all the gears are moving as they should so you can make money.

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It’s hard to get everything right with an e-commerce site and achieve success, but if you add a few common mistakes, it’s even harder. Success is never guaranteed with an online store and many can go wrong. This is why it is so important to make sure that you do not make those common mistakes so that you have a chance to succeed.

In this article we are going to look at some of those mistakes so that you can avoid them and prepare yourself for success.

1. Your website is difficult to navigate

To make sure your customers can get to the checkout and make a purchase, your website needs to be well designed. It should be easy to use and navigate. People who shop online can be fickle, as there are many options to buy at other sites. This means that at the first sign of resistance they will usually click back to the search results and continue their search for a product.

This is one of the things that should be avoided at all costs. You need to make sure that the navigation is clear and that the visitor to your site always knows what the next thing to do is. Check out a review of the best website builders in Australia and find one that fits your needs and budget. Then check out some tutorials on how to design a website that is easy to navigate.

This may seem obvious, but people who are not professional web designers end up struggling to create a website that is easy to navigate. The key is to make sure there are plenty of buttons so that it is clear what you expect the visitor to the site to do next. This can be a button to add the product to a shopping cart or to direct them to the payment page so they can pay.

2. You do not have a blog

Getting free traffic to your site will be crucial as you will otherwise spend money to bring the right traffic usually. This means you need to work on a blog that uses SEO to get your target market to visit the website.

The idea is that when you create content based on a topic that people are actively searching for, then your site will appear in the top results of the search engine. The key to this is to build some authority with social media, and link building to make sure Google trusts your website.

When you build a blog with useful and informative content, you will be able to rank highly and build a good following of the visitors that can be converted into customers. It will take some time and quite a bit of content, but once done, it’s kind of a machine that keeps bringing in traffic with almost no hassle.

Maintaining Email Subscribers List

3. You did not build an email list

When someone comes to your site and makes a purchase, it is very important to stay in touch with that person afterwards. If you do not build an email list, you are really putting money on the table because a subscriber wants to be marketed to so that they can keep up to date with your products.

Once you have their email, you can later offer them coupon codes for discounts that they will appreciate. This will help you to get through slow periods as you have a motivated list of people who like your products and want to buy again regularly.

The key to remember is not to market too aggressively. Although people do want to know about a sale, promotion or when new products are added to the store, they do not want to feel like they are just a customer who is always ready to buy.

Make sure you send them emails with useful information and only one for promotion rarely. They will appreciate the content that gives them ideas on how to care for the product, or answer any questions they have had about it.

Then, after four or five emails, you can send them one that promotes a sale.

4. Your customer service is poor

The idea of ​​having an e-commerce store is that you want to make sure that people see your store as a place they trust and will want to shop over and over again. It all depends on how they feel about being treated as a customer.

It is important to treat customer service seriously and not as an afterthought after a purchase has been made. After the purchase, try to follow up with the customer to ask them if they are happy with the purchase and if they need anything else. It shows them that you care about their experience.

There should be a clear return policy somewhere on the website so that people know what will happen if they receive the wrong order or if the product is defective. This way, they will probably also place an order if they understand what happens in the event of a problem.

The return process should be as smooth as possible for the customer with the cost and burden placed on you and your store. Send them a return slip that can be printed and placed on the box so they can return it without doing much work.

This will ensure that they will be happy to do business with you again in the future as they will assume accidents happen but you were there to help them rectify the situation.


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