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Top 5 Digital Marketing Courses in USA

The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic is showing signs of receding, it has forever

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The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic is showing signs of receding, it has forever changed the way we work, shop and learn, as more people live their daily lives from home. In fact, global digital advertising and marketing is expected to reach $786.2 billion by 2026. The current US market is estimated at $179.4 billion for 2022, representing 38.6 percent of the global market share. In addition, China, the world’s second largest economy, is expected to achieve an estimated market size of 254.9 billion US dollars in 2026.

There are two main takeaways when discussing today’s business climate: competition is greater than ever, and our world is increasingly digitized. That’s why it’s essential for today’s marketing professionals to have a complete digital marketing skill set and keep them updated and growing. There is an enormous range of relevant and vital skills, and an accomplished marketer needs to choose the perfect program that fits their needs and gain crucial training and certification.

The methodology used

The following digital marketing course ranking is the result of extensive research and analysis based on four main criteria:

  1. Curriculum depth: How comprehensive is the content and what skills does it cover?
  2. Interactive hands-on learning: How interactive is the learning experience, how much emphasis is placed on learning the actual tools, solving real industry problems, etc.?
  3. Program recognition: Are both the program and the final certificate recognized by the industry? For example, is it only recognized in India, or is it recognized globally?
  4. Student Experience: Did the students like the course and did they find it useful? Comments and input were taken from external ratings such as Mouthshut, Trustpilot, and other similar venues.

Based on criteria from the search results above, here are the five best digital education courses available today in the United States.

  1. Purdue Digital Marketing Training
  2. Duke Digital Marketing Program
  3. Marketing Lessons at LinkedIn Learning
  4. MA Marketing from Georgia State University
  5. Digital Marketing Specialist at Simpliearn

Here is an in-depth look at each learning resource based on rank:

1. Bordeaux Digital Marketing Training

The Purdue Digital Marketing Training course, powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Students learn everything they need to know about different aspects of digital marketing, including search engine optimization, search engine marketing, social media and content marketing, web analytics and more, through a combination of live tutor-led classes, online and real-world self-learning. projects. Students also receive master’s classes from Purdue’s top faculty and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program.

Course highlights

Learning method: online bootcamp

Course duration: six months

Program Recognition: Purdue-Simplilearn Joint Graduate Program Certificate; Created in association with Facebook

Alumni Status: Membership of Purdue University Alumni Association

Hands-on learning: more than 200 hours of live interactive learning; Capstone project in five areas; Over 14 real-world projects from Yahoo! TripAdvisor, Mastercard, and more; Harvard Business Case Studies Advanced Lessons from Purdue and Facebook; Compatible with the top five digital marketing certifications including Google Ads, Analytics, Facebook Blueprint, Hootsuite, and HubSpot.

Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 others.

Capstone Project: Yes

Program advisors: Jinsoo Lee, Brad Geddes, Matt Bailey, Molly Spellman, Dore Clark

Fee: $3,249

2. Duke’s Digital Marketing Program

Duke’s Digital Marketing Program is a self-paced online program designed for people who want to enhance their existing digital marketing skills or even enter a new career in an ever-growing field. Duke Continuing Studies offers a curriculum that provides students with advanced knowledge in eight of the most vital areas of digital marketing. Students learn from the hands-on experience they gain from virtual simulations, real-world projects, and from some of the industry’s most well-known and respected consultants and authors, all timed to fit students’ needs and situations.

Students receive a Certificate of Completion upon completion of the course and six of the eight advanced modules described below:

  • Advanced Search Engine Optimization (SEO)
  • Advanced Content Marketing
  • Advanced Social Media
  • Advanced Mobile Marketing
  • Advanced Pay Per Click (PPC)
  • Advanced website conversion rate optimization
  • Advanced web analytics
  • Advanced Email Marketing

Course highlights

Learning method: online self-learning

Course duration: 350 hours

Program recognition: OMCA certification, once a student has completed six advanced modules

Alumni Status: You gain an additional 12 months of access to all current, new, and updated subjects after completing the program

Hands-on learning: simulation labs and projects, live mentoring sessions

Tools covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising, Mailchimp, among others

Program advisors/tutors: Brad Geddes, Matt Bailey, Stefan Hummel

Fee: $3,195. Group discounts available

3. LinkedIn Learning Marketing Lessons

Lynda.com is now called LinkedIn Learning. With LinkedIn Learning, aspiring digital marketers can choose from over 1,000 related courses and over 21,000 video tutorials. These courses and videos allow students to focus on specific areas of digital marketing they are particularly interested in, or they can expand their focus to general digital marketing training. Additionally, the platform’s monthly membership gives students the ability to stack multiple courses and programs, providing a comprehensive and integrated training experience.

Course highlights

Learning method: online self-learning

Course duration: 60 to 90 minutes per cycle

Program Recognition: LinkedIn Learning Certificates

Business Help: Students get full access to LinkedIn Premium

Practical learning: exercises, assignments and competitions

Tools covered: Google Tag Manager, Google Data Studio, Constant Contact and many more

Program advisors: Brad Pitsul, David Booth, Matt Bailey, Ashley Kennedy, and more

Fees: Monthly membership at $39.99 per month billed month to month, or $26.99 per month billed annually. Both options include a one-month free trial.

4. MA Marketing at Georgia State University

Conducted by Georgia State University’s J. Mack Robinson School of Business, Robinson’s MA in Marketing curriculum equips students with big data, digital media, social and mobile marketing, and quantitative analysis skills, among others.

This program is ideal for people who want to switch careers but need the essential skills and experience to make a move, well-established professionals in the field who want to upgrade skills, and undergraduates with a business degree who want to further their marketing path.

Students must have earned an undergraduate degree before applying to this program.

Course highlights

How to learn: Full-time student in the workplace and online

Course duration: 12 months (3 semesters), with classes two evenings per week: Mondays and Wednesdays, 5:30-9:45pm

Program recognition: Master of Science in Marketing and Postgraduate Certificate specializing in Branding and Customer Management

Alumni Status: Access to a network of alumni clubs

Hands-on learning: research-based projects held in collaboration with companies of the region such as Georgia Pacific and Porsche

Tools/topics covered: Marketing management, marketing research, marketing metrics, digital/social media marketing, data-driven marketing and more. It also includes resources such as the Social Media Intelligence Lab, related training camps, career workshops, job fairs, networking events, and get-togethers.

Program advisors/tutors: Gregory Cohen, Alok Sabo, Sevgen Eroglu, and many more

Fee: Georgia residents: $37,500, residents from outside Georgia: $43,500

5. Digital Marketing Specialist at Simpliearn

Students enrolled in Simplilearn’s Specialized Digital Marketing Master’s program learn all about the basic concepts of digital marketing, including social media marketing, paid advertising, search engine optimization, pay-per-click, analytics, email marketing, conversion optimization, and marketing via mobile and more. Students also work on case studies from Harvard Business Publishing to solve real-world problems. This program is designed in line with certifications from Facebook Blueprint, Google Analytics, Ads, OMCP®, Hootsuite and HubSpot.

Course highlights

Learning method: online bootcamp

Course duration: one year

Program Recognition: Simplilearn Certificate of Achievement; facebook chart

Hands-on learning: Virtual labs for hands-on learning with over 45 projects

Tools covered: Facebook Insights, Google Keyword Planner, Google Analytics, Qlik, SE Ranking, etc.

Capstone Project: Yes

Program advisors: Brad Geddes, Matt Bailey, Molly Spellman, Dory Clark

Fee: $1,649

We live in a growing digital world, a process that has accelerated thanks to the events of the past few years. While there will always be demand for brick-and-mortar establishments and on-site work/retail stands, consumers and organizations have discovered the benefits of using online resources.

Marketing professionals who want to succeed in today’s new reality will have a full set of digital marketing skills in their toolbox. They will learn this vital knowledge from the best providers. By choosing the right skills and learning resources, they will survive and thrive in our new economy.

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About the author

Simplilearn – an initiative that aims to provide career guidance of interest to working professionals. Our goal is to craft a logical career progression path for each professional with appropriate milestones and a clearly defined end goal.


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