HomeTechnology & Gadgets

Twitter launching Branded Likes

Twitter launching Branded Likes

Twitter announced yesterday they were launching Branded Likes. Branded Likes are custom Like animations for twee

What It Is & How To Open
SafeOpt by AddShoppers continues to grow rapidly and is looking for new team members
In business, image is important. How to improve yours?

This post may contain affiliate links, which means that I may earn a commission if you click on the link & sign-up or make a purchase. You will NOT be charged extra for using the link, but it goes a long way in supporting this blog. I only recommend products or services that I have personally used or believe will add value to my readers.

Twitter announced yesterday they were launching Branded Likes. Branded Likes are custom Like animations for tweets that brands can create through the ads manager.

What are Branded Likes. Branded Likes are Like buttons stylized for specific tweets. You can see an example here promoting the ‘Scream’ movie.

A costly addition. Branded Likes were featured during the Super Bowl with brands Anheuser-Busch and PepsiCo taking the bait. But the price tag for the emojis then was around $1 million. They won’t cost that much when they’re launched, but it does make us wonder what sort of impact they had at that time if any.

Who will get access. Twitter says that they’ll make Branded Likes available as an ad option to all advertisers in the US, UK, and Japan next week.

Why we care. I’m not entirely sure we do. Branded Likes are a novelty, but there aren’t any early indicators that they’ll have a positive effect on brand awareness or engagement. 


New on Search Engine Land

About The Author

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

COMMENTS

WORDPRESS: 0
    error: Content is protected !!