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Twitter’s New “Subscribe Search” Feature Coming Soon?

You may soon have a new way to get push notifications from Twitter when someone's tweets match a search query you specify. The Twitter feature is call

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You may soon have a new way to get push notifications from Twitter when someone’s tweets match a search query you specify.

The Twitter feature is called “Search Subscribe”.

Twitter has not confirmed whether or not the feature will be rolled out to users. It was first spotted by Dylan RossAndroid developer, in the latest pre-release build of the Twitter mobile app.

How it works. When you perform a search in the Twitter app, you will see a bell icon next to the search bar. Clicking this bell will bring up a message: “You are subscribed to receive push notifications of tweets about [insert your search query here]”.

Similar to TweetDeck. TweetDeck, also owned by Twitter, gives you the option to add a column. “Search” is a column type. So if you enter the search term “SEO”, you will see every tweet that matches “SEO” in that column. Or you can filter these results by location, authors, and levels of engagement.

Push notifications. Twitter allows you to enable or disable a variety of notifications. This includes mentions, replies, retweets, new followers, direct messages, and more. So far, research has never been one of those options.

For Twitter Blue? We previously reported that an edit button is coming to Twitter. But if and when that finally launches, it will be part of the paid Twitter Blue service. Early speculation was that Search Subscribe would be part of Twitter Blue.

Why do we care. If Search Subscribe works similarly to TweetDeck, this can be useful to monitor any keywords that interest you. However, it can also get incredibly noisy, so you’ll want to choose your search terms wisely.


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About the author

Danny Goodwin is Senior Editor at Search Engine Land. In addition to daily writing on SEO, PPC, and more about Search Engine Land, Goodwin also operates a roster of Search Engine Land experts in search. It also helps with programming for our SMX Conference Series – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin served as Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He was also an editor at Search Engine Watch. He has spoken at many major research conferences and virtual events, and his expertise is drawn from a wide range of publications and podcasts.

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